Why non-alcoholic?
Your guests have already moved. The category is following them.
Stocking premium non-alcoholic spirits is no longer a hedge — it is a margin and a positioning decision. The numbers are clear.
01
$62M
Projected Mexican NA beverage market by 2030, growing at 6.3% annually.
02
$1B+
Global alcohol-free category by end of 2025, with online sales up 208% year over year.
03
81%
of Mexican consumers actively seek drinks that support their health and wellbeing.
04
92%
of NA buyers also buy alcoholic products. This is about expanding choices, not eliminating them.
05
Gen Z & Millennials
are the fastest-growing segment driving NA consumption globally.
— NULA
Your guests are already looking for this. Be the first to have it.